A half-day forum at MoMA where commerce meets culture. Discover bold ideas and transformative insights from the world’s leading thinkers
Roy and Niuta Titus Theater
11 W 53rd St, New York, NY 10019
Commerce shapes the worlds we inhabit. Every brand, every product, every experience contributes to a larger narrative, weaving together identity, culture, and technology into something far greater than a storefront. At VISIONS Summit, we’ll explore how the most forward-thinking brands are building ecosystems of meaning, myth, and belonging.
Andrew Huang is a Toronto-based musician, creative technologist, and viral storyteller known for transforming the unexpected into art. From 3D-printed instruments to myth-inspired sound design, his work blends music, narrative, and internet culture. At VISIONS NYC, Andrew will explore how creators and brands can use story and technology to build lasting worlds beyond the scroll.
For all our cloud backups and cultural institutions, it may be consumer brands—logos, packaging, and jingles—that offer the most enduring record of human life on Earth. In this keynote, Future Commerce co-founder Phillip Jackson explores provocative examples of humanity's greatest cultural preservers: consumer brands. From Panasonic to Westinghouse, time capsules aren’t just buried underground—they’re printed on soda cans, preserved in landfills, and encoded in marketing archives. What happens when corporations become the keepers of our culture?
When logos outlast languages, what stories will they tell?
While competitors theorize about innovation, Walmart has methodically constructed a new commercial reality through strategic investments in spatial computing, creator economies, and narrative-driven commerce. Their latest initiative, Walmart UNLIMITED, represents more than a technological advancement—it's a fundamental reimagining of how stories and play become the primary vehicles for commercial engagement. In an era where boundaries between digital and physical retail blur, Walmart's bold venture with Spatial is crafting new commercial geographies into networked states.
As these new territories of commerce emerge, we find ourselves at the threshold of a world where shopping transforms from transaction to immersion.
When the map of commerce is redrawn in virtual space, who will navigate the uncharted territories?
Meditation is not what you think it is. Practices like Tulpamancy—where individuals create and interact with imagined companions—reveal how mental repetition can reshape perception and ontology. This is meditation, too. As researchers and technologists examine the wide range of meditative practices across cultures and subcultures, we may be on the cusp of a shift: embracing meditation not as a form of stress relief, but as a method for altering the structure of the mind itself.
How will this powerful shift reshape education, health, and our shared cognitive future?
What if branding isn’t the act of creating a world, but of making it navigable? Commerce leaves behind more than artifacts—it scripts the myths, metaphors, and memories of culture. In an age of accelerated meaning-making and cultural co-authorship, what does it mean to build a brand? Strategy Director Nikita Walia and Creative Director Elliot Vredenburg reframe branding as mapmaking—not as representation, but as a generative act.
Brands, they argue, are not static identities but evolving terrains: ecologies of meaning shaped in motion through friction, flux, and feedback. Drawing from systems thinking, semiotics, and design practice, they explore how strategy and design work together not to define a world, but to render it navigable. The result is not a blueprint, but a compass. Not an answer, but a wayfinding logic for navigating—and shaping—the commercial and cultural landscapes brands inhabit.
VISIONS brings eCommerce and marketing professionals together to explore the intersection of commerce, culture, and creativity
Get exclusive first looks at Future Commerce’s new ‘big ideas,’ the Future Commerce Word of Mouth Index, and curated art experiences
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