Future Commerce presents
November 3. Leaders in commerce, brand, design, agencies and marketing gather to envision what comes next.
The more we automate, the more it matters what we choose to build. VISIONS brings together peers who challenge your assumptions, expand your worldview, and help you lead with a clearer vision.
Every pass / All day
Your pass includes full-day admission to The Museum of Modern Art. Step out of the theater and into the work that changes how we see.
Join a hosted museum tour during the 1–3 PM lunch break, or explore at your own pace.
An invitation to look closer.
Every pass / The FC bookshop
Browse the FC bookshop between sessions. Find a new point of view in print, then meet an author whose story crosses business and public service.
Carlos GutierrezKeynote + book signingVIP guests receive a guaranteed signed copy of Sheer Will. Additional copies are first come, first served.
VIP / Around the table. Around the city.
Every pass / After hours
The stage goes quiet. The room gets louder. Join fellow attendees for the VISIONS afterparty and pick up the conversations you didn’t get to finish.
Included with both the Full-Day and VIP passes. Venue and timing will be shared with attendees.
Stay for what happens next.
10 AM The program begins
1–3 PM Lunch + museum tours
Afternoon Back to the ideas
After hours The afterparty
Meet the people changing how we create, consume, and make meaning.
Commerce is cultural expression. It’s in the things we make, the stories we tell, and the ways we live.
Business leaders need greater vision. VISIONS brings them into conversation with designers, cultural thinkers, and technologists to expand their worldview and challenge what they take for granted.
As AI takes on more of the work, our responsibility is to decide what is worth building, and communicate that vision clearly. If we can’t share it with the people we lead, how will we share it with the systems we create?
Come with questions. Leave with a clearer point of view to bring back to your team, and a community of peers who help you see further.
Keynote + book signing
Former U.S. Secretary of Commerce
Former Chairman and CEO, Kellogg Company
A life that crosses business, public service, and profound change. Carlos Gutierrez joins VISIONS for a keynote and a signing of his new book, Sheer Will: Learning to Lead When There Is No Path.
Sheer WillLearning to Lead When There Is No PathVIP guests receive a guaranteed signed copy. Additional copies are first come, first served.
Explore each session for the full topic and speakers.
Etsy helped bring shopping into the world of AI agents. But shoppers are still working out when to use AI for discovery and when to trust it with a purchase. Rafe Colburn shares how Etsy is navigating that moment while bringing the makers behind its products into focus.
Drawing on collaborative research from Westfield Rise and Hello Sunshine’s Gen Z brand Sunnie, this session examines the cultural signals behind a renewed appetite for offline connection.
Through projects connected to Items: Is Fashion Modern? and The Value of Good Design, Chay explores how merchandising can reinforce a larger story and give audiences another way to connect with a museum’s mission.
Heritage and emerging brands meet in a conversation about intentional creation, transparency, and the relationship between human craft and technological change.
Strategist Nikita Walia and creative director Elliot Vredenburg examine how the pursuit of correctness, efficiency, and best practice can flatten a company’s point of view. Their starting point is the beliefs and contradictions a business is prepared to own.
Melanie Pincus and Noah Barr introduce a framework for environments that help people become more present. They also explore responsive spaces that adapt sound, lighting, and other sensory conditions to the people within them.
Adam Domian shares how 11:11 Media builds businesses around cultural figures including Paris Hilton. With Erica Chen, the conversation examines how creative instinct, audience feedback, and automation come together across commerce.
This conversation looks beyond sentiment to the behaviors shaping the age of autonomy, from new expectations of authenticity to younger generations’ renewed interest in analog culture.
As consumers share increasingly personal information in pursuit of better health, wellness brands face choices about what to measure, what to use, and what creates value. The panel explores how AI is changing both customer expectations and the work inside these businesses.
This session explores how marketing, merchandising, and media teams can work together to create cultural experiences across channels, while protecting customer relationships and making a useful offer to advertisers.
Keynote, conversations, and a book signing.
Session times and further program announcements to come.
From the archive / New York, 2025
2024 recap · "We Are Builders of Worlds" from MoMA
Choose how far you take it.
Early bird pricing through September 25.
November 3, 2026 New York City
The ideas. The museum. The company.
$549$549
Early bird / per person
More time. A smaller table. A wider view.
$999$999
Early bird / per person
Annual subscriber? Choose an FC+ Annual ticket on Luma and use your membership email. FC verifies eligibility before approving discounted tickets. Luma places a payment hold until approval. Every attendee using this rate must be an eligible annual subscriber.
Included with every pass
One year of FC+ keeps the ideas in reach after New York. Every attendee receives a year of membership, including access to the summit recordings after the event.
Register multiple attendees in one Luma checkout. Start with a shared experience. Bring a clearer vision back to work.
Register a teamA ready-to-edit letter with learning objectives, costs, and a plan to share what you learn with your team.
Download the employer letter
Build with us
Bring your point of view to VISIONS. Explore opportunities to support the summit and connect with leaders across commerce and culture.
Partner with usThe Museum
of Modern Art
Roy and Niuta Titus Theater
11 West 53rd Street
New York, NY 10019
Use the 53rd Street entrance. Arrive early for check-in.
The show starts promptly at 10 AM.
Everything you need to plan the day.
VISIONS brings together business leaders, creatives, and practitioners across commerce, culture, media, and technology. Come to expand your worldview, challenge your assumptions, and bring a clearer vision back to the people you lead.
The full summit program, full-day MoMA admission, hosted museum tours during the lunch break, access to the FC bookshop and book signing, the afterparty, and one year of FC+. Food is not included with the Full-Day Pass. Additional signed books are first come, first served.
Hosted lunches, store tours, a salon dinner, and a guaranteed signed copy of Sheer Will by Carlos Gutierrez. VIP includes everything in the Full-Day Pass. Store-tour details and your dinner invitation and reservation information will follow registration closer to the event.
Early bird pricing runs through September 25, 2026: $549 for a Full-Day Pass or $999 for VIP. From September 26, Full-Day is $749 and VIP is $1,199. Existing FC+ annual subscribers receive $200 off either pass during both periods.
Existing FC+ annual subscribers receive $200 off: $349 for a Full-Day Pass or $799 for VIP through September 25. From September 26, member prices are $549 for Full-Day and $999 for VIP. Select an FC+ Annual ticket on Luma and register with your membership email. Future Commerce verifies annual membership before approving the discounted ticket; Luma places a payment hold until approval. Every attendee using this rate must be an eligible annual subscriber.
Yes. Every attendee receives one year of FC+. The event recordings will be available to FC+ members after the summit. Membership activation details will follow registration.
Yes. Luma supports multiple registrations in one checkout. You can also download our employer letter to make the case for attendance and plan how to bring the learning back to your team.
The show begins promptly at 10 AM on Tuesday, November 3, 2026. Please arrive early to allow time for check-in. Use the 53rd Street entrance at 11 West 53rd Street, New York. The summit takes place in MoMA’s Roy and Niuta Titus Theater.
Full-day museum admission is included with both passes. Hosted tours take place during the 1–3 PM lunch break; you can also explore at your own pace.
Hosted lunches are included for VIP guests. Food is otherwise not included. We break from 1–3 PM for lunch and museum tours. Food is not permitted inside the museum except in the café.
Both are included with VIP. Store-tour routes and timing, along with the salon dinner invitation and reservation details, will follow registration closer to the event.
VIP guests are guaranteed a signed copy. Additional copies are available first come, first served. Carlos Gutierrez will join us for a keynote and book signing; signing details will be announced.
All summit attendees. The afterparty is included with both the Full-Day Pass and VIP. Venue and timing will be shared with attendees.
Full refunds are available until 30 days before the event. Tickets are not transferable. For help with a refund, contact Future Commerce before the cutoff.
We will not livestream the event. Recordings will be available to FC+ members afterward. Every attendee receives one year of FC+ with their ticket.
Contact Future Commerce about access needs or anything else that would help you plan your day. For sponsorship opportunities, view the partnership deck.
