Commerce is no longer a one-way street.
Welcome to The Multiplayer Brand, a visionary zine that aims to redefine how we think about commerce. Gone are the days when brands were the manifestation of a singular vision imposed on the masses. Now, brands have become participatory, evolving with the behaviors and contexts of individual lives.
In this captivating exploration of the changing nature of brands, we examine how eCommerce and short-form video have propelled brands into a wondrous, participatory future. We delve into the power of consumers to shape brands and how their relationships with brands are unparalleled. If a brand fails to align with its ideals, it can instigate change.